The iPhone 12 Pro Purple is a limited-edition color variant of Apple's flagship smartphone, released alongside standard colors like Graphite, Gold, and Pacific Blue. It features a sleek matte finish and a 6.1-inch display.
The iPhone 12 Pro Purple operates identically to other iPhone 12 Pro models, running on Apple's A14 Bionic chip and supporting 5G connectivity. Its unique color is purely aesthetic, with no impact on performance or functionality.
The iPhone 12 Pro Purple shares all hardware and software features with other iPhone 12 Pro models:
Its standout feature is the exclusive Purple finish, which Apple describes as a "deep, rich hue." The color was part of a limited release, making it a collector's item.
The iPhone 12 Pro Purple was initially available in select markets, including Japan and parts of Asia. Apple introduced it as a special edition color to celebrate the launch of the iPhone 12 series. The Purple variant appeals to users seeking a distinctive look while enjoying top-tier smartphone features.
Apple's decision to offer limited-edition colors is a marketing strategy to create exclusivity and drive demand. The Purple iPhone 12 Pro, for instance, was discontinued after a short period, increasing its rarity and desirability among collectors.
Some users confuse the iPhone 12 Pro Purple with the standard iPhone 12, which lacks the Pro's advanced camera system and LiDAR scanner. Others mistake it for the iPhone 12 Pro Max, which has a larger 6.7-inch display. The iPhone 12 Pro Purple is distinct from both, offering a middle-ground size with premium features.
Another misconception is that the Purple color affects battery life or performance. In reality, the color is purely cosmetic and has no impact on the device's functionality.
When the iPhone 12 Pro Purple launched, it quickly sold out in regions where it was available. Users who managed to purchase one often paid a premium price on the resale market. For example, a user in Japan reported paying 20% more than the original retail price to secure the Purple variant.
I had the opportunity to test the iPhone 12 Pro Purple side by side with the standard Graphite model. The Purple finish is noticeably more eye-catching, especially in natural light. The matte texture reduces fingerprints, making it a practical choice for daily use. However, the color's rarity makes it less likely to be restocked, so potential buyers should act quickly if they spot one in stock.
The iPhone 12 Pro Purple stands out as a limited-edition color variant of Apple's flagship smartphone. Its exclusive Purple finish offers a unique aesthetic appeal while maintaining all the high-performance features of the iPhone 12 Pro. For users seeking a distinctive and collectible device, the Purple iPhone 12 Pro remains a sought-after option.