Coles releases a new digital catalogue every Wednesday with exclusive discounts on groceries. These weekly promotions feature reduced prices on hundreds of products, from pantry staples to seasonal specials.
Coles updates its digital flyer online and via its app each Tuesday evening, with deals effective from Wednesday. Shoppers can browse categories like meat, dairy, bakery, and household items to find discounts ranging from 10% to 70% off.
For example, the October 2023 catalogue offered $10/kg chicken thighs and 50% off select ice cream brands. Deals typically run for one week or until stock runs out.
| Discount Type | Example | Typical Savings |
|---|---|---|
| Percentage Off | 30% off all pasta | $1.50 savings per box |
| Buy One Get One Free | BOGO free on laundry detergent | $8 value for $8 |
| Price Per Unit | $3/kg bananas | 30% below regular price |
The catalogue appears in three places: Coles' website, their smartphone app, and printed copies at store entrances. Digital versions often include interactive features like price comparison tools and shopping list integration.
Many shoppers prefer the app version because it highlights personalized recommendations based on past purchases. For instance, frequent buyers of organic products see extra discounts on those items.
Contrary to popular belief, Coles' Wednesday catalogue isn't always the best deal. Sometimes, clearance items near expiration dates offer deeper discounts. Also, while the catalogue features national promotions, individual stores may add local deals not listed in the digital version.
Another mistake shoppers make is assuming all discounted items are in stock. The catalogue notes "while stocks last," but doesn't show real-time inventory. Checking stock availability through the app before visiting saves time.